What Matters...
Who are you? What is at the center of your universe? What matters to you? Why? How is that reflected in your work? Can you share it with us for the world to see? Who you are and what you contribute matters. Don’t forget it! See. Sense. Create. Connect. We need each other...…
by Jared Hendler
We live in an incredible time. The democratization of media has enabled anyone to broadcast and connect directly with likeminded individuals and communities that are most meaningful to them. My work documents the effects that technology and social media culture have on our society. I am fascinated by our need and obsession with creating our own identities; banal, creative or just plain ludicrous. From individuals simply seeking connection - to others with wider ambitions who make a living by growing audiences that eclipse those associated with traditional celebrity. While some are driven by pure narcissism, the underlying human need to connect with others on some intimate level is the most interesting as it requires us to publicly expose a part of ourselves not often seen. The public creation of personal identity, combined with the emergence of a ‘new’ celebrity for a new era is what I bring to life in my work. In homage of traditional portraiture as a representation of our times, my work is a reflection of who we are now.
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My portraiture celebrates the online personalities who are impacting our society and shaping our culture.
Drawing & painting throughout childhood, I emigrated to the United States receiving my BFA from the Art Center College of Design in Pasadena, California.
Following my education, I moved to New York and worked within the advertising industry on digital and social media campaigns for large, multi-national brands. I witnessed the seismic effects of technology and the unprecedented power and opportunity it gave individuals to reach large audiences directly. Many communities who were previously unrecognized or misrepresented now had a voice. Working with online influencers lead me to portray the online personalities shaping our culture.
More information is on my website or via my Instagram